Funding announcement for End of Life Tyre programme

Posted: 14th March 2012

The Product Stewardship Foundation says it is delighted with today’s funding announcement from the Minister for the Environment for the development of a product stewardship programme for End of Life Tyres (ELT) - Tyrewise.

The Foundation has been awarded funds to develop an industry led programme which will allow for a consistent nationwide approach to the responsible disposal of tyres, removing hidden costs for consumers and ratepayers as well as providing a better outcome for New Zealand’s environment.

Graeme Norton, Executive Director of the Foundation and 3R Group, specialists in product stewardship, said that the Motor Trade Association and 3R have been working closely for over a year to bring together industry stakeholders and supporters under the umbrella of the Product Stewardship Foundation.

“In a relatively short time we have been able to gain serious commitment from key players in the motor vehicle industry here in New Zealand.

“This includes companies and organisations representing tyre importers and suppliers, new and used car importers, motor services, and motorists as well as local government. The level and breadth of commitment across the industry shows that they see this as a serious issue to be addressed.

“The announcement of funding from the Ministry for Environment and their continued desire to be involved in the development process simply reinforces this view.”

The funding will allow a working group made up of these industry stakeholders to identify a range of feasible product stewardship options for ELT in order to improve future environmental, economic and social outcomes.

“Once the group has identified likely costs and benefits of these options, it will then identify the option preferred by the majority of stakeholders and partners,” said Mr Norton.

“There will also be consultation with other parties and stakeholders outside the working group.

“The final stage will then be to come up with a framework to implement this preferred option, including a business plan and of course documentation for an application for accreditation of a nationwide product stewardship scheme under the Waste Minimisation Act.”

The Product Stewardship Foundation is a charitable trust set up to promote model stewardship policies and programmes, bring key stakeholders together, and to hold developing programmes on behalf of industry groups.  In the case of ELTs, the Foundation will act as an “incubator” for the programme, holding the funding and ensuring transparency Mr Norton said.

3R Group was brought in as specialists in the field of product stewardship development and management.  They currently manage two of the programmes accredited by the Minister for the Environment as Product Stewardship Programmes under the Waste Minimisation Act 2008: Agrecovery Rural Recycling and Resene PaintWise.

“With the continued cooperation and commitment of those involved we aim to launch Tyrewise the Product Stewardship Programme in mid 2013.”

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Consultation sought on proposed end of life tyre scheme

Posted on 1st March 2013

The Tyrewise Working Group has released Scoping Report 4: ‘What might a future programme look like?’ which outlines the industry preferred option for a national product stewardship scheme for end of life tyres (ELTs).

Currently around four million tyres come to the end of their useful life in New Zealand each year and there is no consistent and sustainable nationwide approach for their disposal.
Many tyres end up in landfills, are stockpiled or illegally dumped. This poses environmental risks and in some cases health and safety risks. Furthermore, it is wasting a valuable resource that could be processed into a useful end product for which there is significant demand.

Tyrewise is calling on interested parties to provide feedback on the proposed scheme at one of two consultation workshops that will be held in Auckland and Christchurch at the end of March. 

Gareth Mentzer of 3R Group, the Tyrewise Project Managers, says, “We have consulted and engaged extensively with all stakeholders to ensure we are tackling the issues head on. This report takes into account the wide range of feedback we have received since the project started in March last year.  "It identifies what a future programme might look like and how it would operate based on what the majority of industry players have told us they prefer.    “If these recommendations are implemented, we believe New Zealand will have a widely supported and sustainable solution to what is currently an unacceptable environmental situation.    “We are very close to presenting the Working Group’s final recommendations to the Minister for the  Environment and would like further feedback from interested parties so we can ensure the final report is as robust as possible,” says Gareth.

Interested parties can have their say by registering to attend one of two consultation workshops. To register call 0800 TYREWISE (0800 897 394) or email">
After registration, those attending will be sent the necessary documents and the event locations.

Consultation workshop dates:
Christchurch: Monday 25 March, 2013 at 10:00am – 12:00pm

Auckland: Thursday 28 March, 2013 at 12:30pm – 2:30pm

For those unable to attend the workshop, the full scoping report is available online at and feedback via email is invited.

Feedback from the consultation will be incorporated into a detailed business plan, which will be presented to the Minister for the Environment in June 2013. 

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Announcement from the Minister for the Environment

Posted: 14th March 2012

The Minister for the Environment today announced funding for the development of a product stewardship programme for End of Life Tyres. 

Click here for the announcement

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Posted: 14th March 2012

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Graeme Norton of 3R Group is applauding Environment Minister Amy Adams for elevating discussions regarding how New Zealand can improve management of problematic waste.

A consultation document released today seeks feedback on whether intervention is required to improve outcomes for four waste streams - electrical equipment, tyres, agrichemicals and farm plastics, and refrigerants and other greenhouse gases.  Each has been identified as having particularly high potential for environmental harm, combined with insufficient recycling or disposal options currently available.    

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“Our programmes are funded by organisations wanting to help their customers with recycling and disposal solutions.  It’s a great stance to take but unless all players in a market participate, it provides an unbalanced playing field which can favour free-riders and undermine a programme’s effectiveness.”

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For more information contact Duncan Scotland, 3R Group, 06 872 7235 or 021 922 540
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